AI visibility
8 min read
When does a use case deserve its own page?
A publish, combine or decline rubric for industry, location and workflow pages, applied to four fictional use cases with the evidence each page needs.
Resources
AI visibility, beyond the score.
Choose better monitoring questions. Check what an answer actually says. Trace a claim back to its source. These guides explain how to turn collected answers into work your team can use.
Start here · 8 min read
How to write a comparison guide buyers can actually check
Replace a self-awarded ranking with decision criteria, dated sources, an unknown status and fit boundaries, shown on a fictional comparison table.
Read the featured guideDifferent questions. Different reviews.
All blog articlesAI visibility
8 min read
Connect your guides to the product evidence buyers need next
Map the question a reader has after each guide, link to the page that answers it with descriptive anchor text, and find orphaned proof pages.
AI visibility
8 min read
Audit your title, description and URL as one promise
Read a page’s title, meta description, URL and opening answer together. A worksheet for fixing mismatches and deciding when a URL should stay put.
AI visibility
7 min read
Before AI shopping agents sell your products: a UCP readiness check
Google’s Universal Commerce Protocol lets shoppers buy in AI Mode and Gemini. Check your product data, policies and order handling before you apply.
AI visibility
7 min read
Review the parts of an AI-drafted page that readers rarely see
Google’s guidance on AI content now names titles, meta descriptions, structured data and alt text. Here is a field-by-field review before you publish.
AI visibility
8 min read
Should a customer question become an FAQ or a full guide?
Decide where a real customer question belongs: a short FAQ answer or a full guide. Use a placement test, eight examples and a rewritten FAQ answer.
AI visibility
7 min read
Build a product page that answers the buyer’s proof questions
Show a specific buyer how your product works, what evidence supports each claim, and which limits or conditions shape the fit.
AI visibility
7 min read
What to do when AI gets a fact about your business wrong
Investigate incorrect AI answers about your business, correct the evidence, and track follow-up checks with a practical error register.
AI visibility
6 min read
How to tell whether AI is recommending your brand
Measure AI recommendations, mentions, and citations separately. Build a repeatable prompt audit and turn visibility gaps into practical content improvements.
AI visibility
3 min read
Beyond brand mentions: choosing the right AI monitoring questions
A useful monitoring project starts with a decision. Explore questions for brands, agencies, institutions, and specialist research teams.
Publishers & media
3 min read
What publishers should check when AI cites their reporting
A citation can point to the right article and still support the wrong claim. A practical approach to attribution, quotations, and source fidelity.
Public institutions
3 min read
When AI answers public-service questions: an accuracy review
Identify outdated requirements, incorrect deadlines, and missing source information in answers about public services.
Elections & political visibility
4 min read
AI election recommendations: who does the model suggest?
Track which candidates or parties AI recommends, how it explains those answers, and which sources it cites for a defined election.
Geopolitics & propaganda
5 min read
Geopolitical narratives and propaganda in AI answers
Use Ukraine 2014 to examine which narratives AI repeats, how it treats competing claims, and whether cited sources support its explanations.
Education & nonprofit
3 min read
AI information quality for universities and NGOs
Check how AI describes courses, grants, services, eligibility, and contact details against your organization's current information.